Media training shapes how teams handle critical conversations with finesse, respond to challenging questions, and build communication techniques to build lasting relationships.
Media training isn’t just for CEOs and top executives, it is also for your sales and marketing teams because they carry your brand’s voice and values in every client interaction, public appearance, and piece of content they create. Here’s why they need media training:
Better Public Speaking Skills for Client Presentations
Most employees struggle with public speaking skills. With media training, they can talk about projects confidently using the right tone, structure their messages, and turn leads into sales. These skills come in handy during networking events as well.
Boosts Confidence in Handling High-Stakes Situations
If you deal in high ticket products or services, the way your employees interact with customers is a part of their experience. It becomes just as important when responding to a complaint or dealing with a crisis.
Improves Message Consistency Across Teams
Your sales teams are essentially the face of your brand. Customers see them everyday and associate the way they behave with your brand’s mission, values, and goals. If you’ve complained of rude or unprofessional sales associates, you are too late to recover.
Consumers look for authenticity and consistent messaging. So, if you appear friendly online but your sales associates give cold shoulder to store visitors, you come across as inauthentic and lazy.
Handle Difficult Questions
You can never be prepared enough for difficult situations but with media training, it is easier to stay on message without sounding defensive or uncertain. Let’s say your company raised prices and consumers feel negatively about it, your sales associates will likely hear it first. Instead of having them answer, help them create a route where complaints can be registered.
Develops a Stronger Brand Image in Public Engagements
When your marketing and sales teams know exactly what your brand stands for and how important it is for you, they’ll find it easier to connect with the audience. It provides them with a solid understanding of the company’s core values, helping them discern which social media trends align with the brand and which ones they should skip.
Increases Team Collaboration and Cohesion
Media training is another great way to get teams together and help them appreciate the importance of unified communication. Collaborative storytelling and problem-solving keeps your brand human and approachable.
Builds Lasting Relationships with Clients and Media Outlets
Sometimes, just replying with empathy isn’t enough. Consumers are more aware than ever and do not have patience to sit around for a scripted answer from you. The way you address concerns helps in building trust. Just in September 2024, YSL Beauty’s "Lavender Lust" blush shade was caught up in controversy. Many beauty influencers reviewed the blush and found it unsuitable for darker skin tones, despite YSL's marketing suggesting otherwise. The brand did not respond at all. The blush is still being sold but their sales have tanked. You DON’T want to be YSL.
Every meeting, pitch, or interview becomes a chance to reinforce your brand’s message. Bulletproof Media Training can help you elevate every interaction. Schedule a free consultation today.
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