We understand… maintaining a consistent image across multiple media channels, social media, TV, print, and radio can become tedious. Mistakes happen and they can lead to bad press, missed engagement, or damage your presence. The good news? You don’t have to learn the hard way.
Here are 7 media mistakes corporate make and how to avoid them:
Lack of a Consistent Media Strategy
When you have a presence in too many media, you are spread thin and start treating them as separate entities. That leads to inconsistent messaging and dilutes brand identity.
How to Avoid It:
Each medium has a different style, need for professionalism, and voice. Create a mix that works best for your industry and treat each platform as part of a bigger narrative that reflects your brand’s values.
Ignoring Crisis Management Planning
No business is immune to crisis. A controversial interview or negative social media trend view can spiral out of control.
How to Avoid It:
You should have a crisis management team in place that’s ready to tackle the issue right away. Their responsibilities include addressing the stakeholders, releasing a public response, and comforting employees, if needed. Be thoughtful in your responses to show accountability and help regain trust.
Over-relying on Social Media Trends
Chasing trends and making your videos go viral can feel exciting but there’s always a possibility that your efforts will backfire. Every Instagram or TikTok trend is not appropriate professionally and can risk your brand’s image.
How to Avoid It:
Understand your brand’s values properly. You should have a small team dedicated to social media that will help you point out trends that resonate with your audience. Focus on creating unique content that feels authentic rather than chasing trends, which is opportunistic.
Mishandling TV or Radio Interviews
Feeling nervous or anxious during a live TV or radio interview is quite common but that doesn’t mean you show up unprepared. Poor delivery, awkward pauses, or off-message responses are clear signs of your unpreparedness.
How to Avoid It:Offer regular media training to key spokespeople or a media team. At Bulletproof Media Training, we’ve helped 100s of corporates train for media and are here to help you. Reach out for more details.
Support them with regular practice sessions and follow-up training before major TV appearances. Provide them with talking points and instructions on the right clothes and non-verbal cues.
Not Focusing On Audience Engagement
Whether it is a live TV interview or a podcast interview, clips from it will likely be shared on social media. If you don’t engage with your audience in the comment section, it shows that you really don’t care about your audience.
How to Avoid It:Make time for two-way conversations. Respond to comments, answer questions, and acknowledge feedback. Build your community and humanize your brand through active engagement.
Overproduction of Ads with No Authenticity
High-budget TV ads or flashy print campaigns sometimes miss the mark by feeling too staged or disconnected from the audience, especially when you don’t post consistently on social media or LinkedIn. People crave authenticity and relatability in content.
How to Avoid It:Hire a content marketer who can analyze your current internet and social presence. They will recommend a strategy that includes regular content on your website, social media posts, collecting and posting customer testimonials, behind-the-scenes content, and case studies. Relatability takes time to build and will help your ads perform better.
For more media training tips and advice, follow Bulletproof Media Training.
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