INFLUENCE THE OUTCOME

PUBLIC PERCEPTIONS & BELIEFS HAVE GREAT POWER

Our program enables CEOs to set the narrative, establish positive positioning and manage perceptions to gain more influence over future outcomes.

We help you advance objectives to support profitability and growth.

GET AHEAD OF THE STORY IN 3 STEPS

Issue analysis, mapping & goal setting
Public relations strategy & implementation plan
Spokesperson training & narrative development

NO BLIND SPOTS

Working hand-in-hand with your comms team, we offer an unbiased, external perspective to ensure nothing is overlooked and the story is optimized for success.

TOP IN-DEMAND PR STRATEGY SERVICES

CEO thought leadership, visibility & media training
Preemptive PR campaigns to counter issues and competitor news
Corporate reputation and awareness building

PR TOP GUNS FOR HIRE

Victoria Kirk and Tara McCarthy have distilled their expertise, developed over a combined 50 years of strategic PR problem solving for blue chip companies and government organizations, into an efficient program for CEOs to deploy as needed.

MORE ABOUT THE FOUNDERS

TARA McCARTHY

Co-Founder, InfluenceTheOutcome, Founder, Bulletproof Media Training

Renowned for her innovative ideas and strategic acumen, Tara has guided top Fortune 100 companies in effective PR solutions for over 25 years. As the mastermind of Bulletproof Media Training, she empowers individuals, from government officials to celebrities and CEOs, with proprietary media training techniques. Tara has collaborated with clients like LG Electronics, Visa, and Unilever, aiding them to refine messaging, overcome challenges, and achieve communication goals. In her tenure at leading PR agencies, Tara developed impactful PR strategies delivering exceptional results, setting new global benchmarks.

VICTORIA KIRK

Co-Founder InfluenceTheOutcome, Founder, Verified Communications

Before her 20-year PR career, Victoria was a journalist for leading press outlets. With nearly two decades of experience, Victoria specializes in earned media and brand communications. She refined her skills at North America’s top PR and advertising agencies and in-house at Gap Inc., managing corporate communications and issues from store closures to privacy breaches and ‘logogate’. Alongside global brand work, she has a track record of boosting startups into household names. Her expertise lies in crafting PR and media relations strategies to enhance brand recognition in mainstream news, business, and trade press, ensuring visibility among key stakeholders.

The team

READY TO INFLUENCE THE OUTCOME?

Please contact us for a free 30-minute consultation or give us a call at 416 732 1929.